client

Team Alert

campaign

‘Rij Jij Strak[s] naar Huis’ public awareness campaign

question
Create awareness for driving under influence of alcohol AND drugs.

concept
A old DAF transmormed into a drive-in cinema shows a film about driving with drugs on location at nightclubs and festivals.  After this a promotions team provides the hard facts. to the viewers.

Gijs’ contribution
I was responsible for the concept, art direction, thematic copy and design. 

And also for finding the guy who could actually make this vehicle.

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