client

M&M’s

campaign

‘Game Time’ sales campaign

question
Create a campaign with M&M’s  to stimulate creativity and play under teenagers.

concept
BTL-competition in which teenagers could contribute creative games with M&M’s as subject. The design was ‘underground’ to emphasize the rebelious and user generated character of the campaign.

Gijs’ contribution
I was responsible for the concept, art direction, design and print illustrations.

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