client

Délifrance

campaign

‘Vitalette’ POS-campaign

question
Create attention and drive in-store sales of a new type of breadroll which contains Omega-3.

concept
Omega-3 is a important contributor to a healthy diet. A healthy diet is connected to a healthy and active lifestyle. Therefor the Vitalette gets a ‘health label’.

Gijs’ contribution
I developed the concept, did art direction of the first sketches, photography and lay-out. Plus the Vitalette logo design.

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