In Contagious,issue 16 I found a interesting article written by Dr Amanda Imber from Inventium, Australia, about the effectiveness of brainstorming. Don’t let the title scare you off, it may sound a bit harsh but it’s not meant as the end of brainstorming, you may keep the beanbags and fussball-table.

Basically the mesage is that (also) in brainstorming creative ideas develops better in smaller steps or situations. Dr. Imber does have some arguments against brainstorming  that are hard to tackle, even if you have ‘brainstorm rules’. Body language, for instance, kills any ‘there are no bad ideas-rule’. More important, the best ideas take gradually shape, and mostly when your not thinking about them, in my case often on the toilet. Anyway it’s an interesting article. You can download it from here.