client

Bouwmaat

campaign

‘Slimmer bouwen aan je toekomst’ recruitment campaign

question
Position Bouwmaat as the professionals’ hardware store which focuses on the learning possibilities and career development.

concept
Recruitment by challenging questions with double meanings, a website about personal development and in general lots of humour.

Gijs’ contribution
I developed the concept, did art direction and short copy for most ads, and did both the interaction and front-end design for the website.

It’s amazing how many people seriously think a ‘Plintladder” exists.