client
Binky Kinderfruit
project
Brand concept development and activation
question
Make fruit more appealling for kids and promote
a healthy lifestyle.
concept
The birth of Binky and Binkyworld. A cheeky little boy, leading kids by example to eating healthy and being active. After creating the brand story lots of fun stuff was designed, including; packaging collectable play-cards and a website.
Gijs’ contribution
I was the leading creative in developing the brand concept and story. After which I continued as art director and illustrator.
What I like most is the fact that the website freezes after 15 minutes surfing. Time to go out and play!
