client

STORK Industry Services

campaign

‘Ik ben Gewoon Goed in ...’ campaign

question
Create a spin-off from the ‘Gewoon Goed’ campaign to reach a specific target audience through restroom ads.

concept
Restrooms combined with a blue-collar workenviroment led to this ‘toilet-humour’-concept.  As an added bonus a internal competion for Stork employees was created.

Gijs’ contribution
I developed the concept and was the leading art director on the design.

It was a lot of fun making up ‘toilet-poetry’ ourselves and selecting contributions.

 

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