client
APG
campaign
‘You want to sit on top of the world?’ recruitment campaign
question
Make APG attractive to candidates in the financial industry. Change it’s dull image to that of the biggest player in the field.
concept
By using real employees and having them say bold, provocative quotes APG positions itself as a challenger where you can develop your financial career.
Gijs’ contribution
I was leading Art Director for concept development, copy and artwork.
